Marketing Analytics Lead

Emeryville, California, United States Full-time

Overview:

Campaign is looking for an experienced analyst to join us and collaboratively drive the understanding, growth, and success of Campaign products. The successful candidate possesses deep technical skills that complement their analytical experience. The Analyst will be the analytical firepower that drives our Marketing team. Data drives Campaign’s decision-making process, and we need a curious analyst to support that.

RESPONSIBILITIES

  • Monitor all stages of the customer acquisition funnel from awareness to transaction, measure performance across all marketing channels, create models to drive key marketing, product, business decisions, and uncovering opportunities to improve customer acquisition
  • Understand, analyze, assess and measure financial data associated with all stages of the customer acquisition funnel from awareness to transaction using various analytics tools, including SQL, Excel, Google Analytics, Python and R
  • Create and maintain KPI reports that tell the story behind the financial data to non-technical team members so they can execute firm strategies more effectively (trends, patterns, irregularity)
  • Recommend budget and optimal spend areas based on analytics and KPI reports


REQUIREMENTS

  • Bachelor's degree in Statistics or related field
  • Minimum 2 years experience as a data analyst focused on both acquisition and retention analytics at an e-commerce brand with a high volume of complex data. 
  • Experience must include 2 years of experience in each of the following areas:
  • Taking primary responsibility for leading marketing analysis projects to successful execution;
  • Translating statistical data into reports that provide insights for improving marketing effectiveness; and
  • Using the following for market analysis:

Structured Query Language (SQL)
Excel
Either Python or R
Either Google Analytics or Coremetric or Adobe Omniture. 
Experience in predictive modeling in big data environment is a plus

Campaign, Inc.
http://www.campaignliving.com/
Location: Emeryville, CA

About Campaign:
Campaign is an online furniture brand redesigning the furniture experience. Through clever design and packaging, we offer thoughtful, modern furniture that conveniently ships in days and assembles in minutes. We were named Bloomberg Design’s Top 25 Original Thinkers for 2016 and have been featured in various publications such as The New York Times, Fast Company, WIRED, Cool Hunting, and Men’s Journal among many others.

 

Apply for this opening at http://campaign.recruiterbox.com/jobs/fk0mdyf?apply=true