Email Marketing Associate

Emeryville, California, United States Full-time

We’re looking for an Email Marketing Associate to join our marketing team at Campaign. In this role you’ll help connect us with the email audience by raising awareness of Campaign, support product releases, marketing initiatives, and company news. We’re looking for someone who knows how to use email not (just) to fire metric-raising clickbait out into the ether, but actually to tell a coherent cross-platform story that people want to follow.

Responsibilities:

  • Ownership of the evolution and growth of our email program
  • Automate content strategy, and oversee the execution/technical setup strategy
  • Establish and enforce email campaign deployment rules and restrictions 
  • Plan, review and execute the scheduling of all sends/automations 
  • Offer strategic input and thoughtful collaboration with our marketing team
  • Use implicit and explicit customer data to personalize the email experience
  • Take ownership of our email calendar, creative briefing, testing plans, and prioritization
  • Provide weekly, monthly, long-term reporting, and strategic recommendations based on performance
  • Improve all KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns
  • Strong understanding of CAN-SPAM and email regulations across all relevant regions 
  • Provide email marketing thought leadership: have a strong understanding of best in class email marketing, new tools and software, and desire/ability to create a best in class program, participation in email marketing community
  • Help build our approach to storytelling, in light of an understanding who we are speaking with and why.
  • Avoid #brands territory at all costs

Requirements:

  • 1-3 years email marketing experience
  • HTML/CSS coding experience
  • Excellent communication skills - written and verbal
  • Prior experience with email personalization and dynamic content
  • Indisputable expertise in email marketing best practices and deliverability
  • Understanding of email deliverability metrics & tech integrations
  • Strong analytical skills and ability to use data to optimize, particularly within Excel and Looker
  • Ability to manage various projects at once in an ever-changing environment, while working well with and inspiring cross-functional teams
  • Passion for continuous improvement and being the best

Campaign, Inc.
http://www.campaignliving.com/
Location: Emeryville, CA

About Campaign:
Campaign is an online furniture brand redesigning the furniture experience. Through clever design and packaging, we offer thoughtful, modern furniture that conveniently ships in days and assembles in minutes. We were named Bloomberg Design’s Top 25 Original Thinkers for 2016 and have been featured in various publications such as The New York Times, Fast Company, WIRED, Cool Hunting, and Men's Journal among many others.

Apply for this opening at http://campaign.recruiterbox.com/jobs/fk0meio?apply=true